Wyatt grew up in Wilmington, Ohio on his family’s ranch. He was born into a rodeo family, and has been riding bulls the last 5 years. When he turned 18 he moved to Oklahoma, where he still lives.

“I care a lot about sobriety because I’ve seen so many people who could’ve been really great, but they let alcohol and drugs get in the way. Almost everyone has a story about someone who ‘could’ve been’ if it wasn’t for drinking and drugs. That’s why I choose to live the sober lifestyle and focus on being the best I can be, in and out of the arena!” -Wyatt

Wyatt is riding bulls on his PRCA permit in 2025, keep an eye out for him on the circuit!

Jestyn grew up in Custer, South Dakota. Jestyn’s dad and grandpa both rode bulls.

“I support SOBER COWBOY because at a young age my dad made me watch my elders, and I watched some guys have tons of success and others fall down bad paths in life. The ones that went down a path I didn’t want to go down all started with alcohol and they used it as a crutch in their lives, where the successful people weren’t and they stayed away from alcohol and other substances.” -Jestyn

Jestyn has been a PRCA Bull Rider since 2022.

Weston grew up in Columbus, Montana. Weston comes from a long line of successful bareback riders, and has proven to be one himself.

Weston was the 2024 Resistol Rookie of the year, and attended his first National Finals Rodeo. The Resistol Rookie placed 7th in the PRCA RAM world standings with $292,509 in his Wrangler NFR debut. He placed in a total of six rounds highlighted by a first place finish in Round 1. He placed 4th in the average race with 848.5 points on 10 head. He earned a total of 138,410 at the NFR.

Weston is focused and dedicated to the sport. His goal to win a world title is top of mind, and we can’t wait to watch him do it.